It can be tough to measure your ROI on social media for political campaigns. Your ultimate goal is to recieve someone’s vote, and you do not find out your results until well after the campaign. However, much of what we do on social media is about relationship building. Through engaging content you can take somebody who knew little about your candidate, engage them in conversation, and ultimately convert them into a volunteer, donor and/or voter.
We all know then quality of the Obama Campaign’s social media presence, but lets take a look what it has accomplished for his already powerful fundraising:
Social Media is the means with which political campaigns build relationships, inform, and engage in constant two-way conversations with voters. Through social media potential voters/donors/volunteers feel connected to the candidate, and are more open to the idea getting involved when they get the ask from another platform.