In partnership with Katie Lozancich, we developed the creative concept for bringing Wild Rye’s new riding pant to market. Our goal was to showcase women’s riding in places we typically have been under-represented in, Bike Parks. The location we picked was Highland Bike Park which has a historic significance to freeride mountain biking. We also picked a hike a bike adventure at a near by mountain to round out showing the style and durability of the new pant.

View the launch page here: https://wild-rye.com/pages/meet-the-freyah